Skylight is a name that for decades has maintained a tradition of offering prized seafood such as abalone, sea cucumber, and fish maw, long considered by the Chinese as delicacies fit for an emperor. However, they have limited knowledge of how to create branding for their products and market it to the public.
Jason and his team had helped to develop Skylight's logo and product packaging. They went on to make an impression by producing interesting commercials. They helped Skylight to pioneer the idea of gift packing canned products as premium gifts for all occasions. It also started the trend of making these gift packed products available in Singapore’s postal offices. It was a bold idea then that took off till today. Skylight has now become a remarkable brand in Singaporean's hearts.