Due to the wrong marketing direction, MTM Japan was experiencing slow growth in sales even though they have onboard two local celebrities as brand ambassadors. Nationwide awareness was low and marketing efforts have failed to reach its targeted audience.
Instead of having only local artists as spokespersons. Taiwanese artist Roy Chiu and local artist Ann Kok were proposed to be the ambassadors. In the following months, high popularity for MTM's bestselling Eye Mask gave rise to an enhanced version - the Custom-blended Eye Mask. Print advertisements were quickly adapted from Hong Kong's concert of 'Panda Eyes'. To strengthen the print campaign, we brainstormed a television commercial and produced it within a short period of one month.