Jean Yip Group
Jean Yip Group was know known mostly for its hairdressing services. With 6 beauty salons, Jean Yip needed an advertising agency that understood its business thoroughly, in order to propel it into a wider market with a larger audience base.
To address the lack of credibility and awareness of the various Jean Yip services among consumers, Jason initially ran a budget-conscious campaign comprising a commercial flash and newspaper ads with Dawn Yip (co-owner and celebrity) as the Group's spokesperson. Later Jason created the memorable "Matrix" campaign to position Jean Yip as a beauty salon that employed the use of sophisticated technology in its treatments. He has also proposed a variety show "Beautiful People" with 8 episodes, screening on MediaCorp's Channel 8 to raise brand awareness. After achieving brand recognition, Jacelyn Tay joined as a Brand Ambassador.