Anything Whatever are beverages by Out of the Box Pte Ltd. They are a start-up company that wanted to make a stunt in the FMCG industry. They wanted to come out with smart and intresting ideas to market their beverages.
Jason and his team had come out with a nation-wide teaser campaign on both mainstream media channels as well as outdoor media. Most of the ads had clever copy playing on the words “Whatever” or “Anything” accompanied by an eye-catching photograph or visual in bright colours. It certainly generated an extensive amount of buzz in the marketing circles.